Skip to content
Briefed
Tools

SEO

UTM builder

Add utm_source, utm_medium, utm_campaign, and the optional term and content parameters to a page URL. Saved presets stay in this browser.

It runs in your browser. What you enter stays on this device.

The address people should land on. https:// is required. The address is not opened.

utm_source. Where the click came from, such as newsletter.

utm_medium. The channel, such as email or cpc.

utm_campaign. The campaign name.

utm_term. Optional.

utm_content. Optional.

Campaign presets

Source, medium, campaign, term, and content. The page URL is not saved. Presets stay in this browser.

Examples

Load a sample into the form, then run it.

How to use it

  1. 1Paste the landing page URL.
  2. 2Enter the source, medium, and campaign.
  3. 3Add a term or content when you need them.
  4. 4Choose Build URL and copy the result. Save a preset if you will reuse the campaign values.

When it helps

  • Tag a link before you put it in an email.
  • Reuse a campaign's source and medium without retyping them.
  • Replace UTM parameters that were already on a URL.

Good to know

  • The URL is not opened, and the parameters are not checked against an analytics account.
  • A value that already uses the same UTM name is replaced.
  • Spaces are encoded. A plus sign is not added.
  • Presets are saved in this browser only. They are not sent to a server.

Questions

Is the URL uploaded?

No. The campaign URL is built in this browser.

Where are presets stored?

In this browser, under a Briefed storage key. Clearing site data removes them.

Related tools

  • URL parser and cleaner

    URL parser and cleaner

    Split a URL into its parts, replace the query, and remove a known list of tracking parameters.

    Developer

  • URL encoder

    URL encoder

    Encode or decode a URL component or a full URI in the browser.

    Developer